Logos, the future and the blame game

Photo Credit: Mercedes AMG Motorsport

In light of the new logo for Formula 1 presented to the world after the 2017 season finale in Abu Dhabi, the backlash has been quite swift and critical of the new commercial owners in Liberty Media for replacing the old logo which had been in place since 1994. While their first season in F1 can be a relative success, their true challenges are only getting underway and with it will come wars of words and the blame game from fans and its inner sanctum.

The bigger issues

“Why focus on a logo instead of the bigger issues?” is the argument I’m hearing most from the fan base and while I can see their side of the story, it really doesn’t hold up as a talking point against Liberty’s actions. The new commercial owners have been fully aware of the problems at hand and are working hard in the background to resolve them.

Ross Brawn and Martin Brundle laid down some very harsh truths in a piece for Sky Sports F1 which I urge you to check out if you haven’t seen it already, both were very critical of the current situation F1 is finding itself in and rightly so.

Outrageous spending, vast performance and financial gaps with little in return for those at the back of the grid and the fans watching in the stands and at home, it is a sad and sorry image for what is supposed to be the ‘pinnacle’ of motorsport, something which F1 claims to be but must admit it’s not delivering on that statement.

MotoGP in recent years has led the way in showing the world what a motorsport should be, something that is gripping, edge of your seat action, with possibilities up and down the grid to succeed regardless of whether it’s a factory or satellite team.

One of the standout markers from their teams is the willingness to do what is in the best interest of the sport. They wish to make sure there is competition, parity while maintaining their own identities and put on a show with the best riders from around the world, something which F1 has failed to do for numerous years and it’s a constantly degrading problem which is so blatantly evident.

A necessary culture change

A completely new mindset is required to move the sport into a more sustainable future. In the past, it may have worked for some to adopt the selfish strategy, but in the modern age we live in where hegemony is despised, it is now time for a change in how F1 operates in order to literally save itself from burning itself out entirely.

Liberty Media wants to see the sport become cheaper, fairer and most of all sustainable. Right now teams are burning through their purses quicker than ever before just to find those precious tenths or even hundredths of a second just to get that competitive edge over their opponents, while those who have to reign in their spending are languishing behind unable to catch up.

Despite the recent criticisms of Chase Carey and his team regarding the move to a new logo, it must be understood changes are afoot to shift away from the completely unfair prize money structure former commercial boss Bernie Ecclestone had arranged in this current Concorde Agreement which was created back in 2013.

On top of that, Ferrari recently made threats to quit the sport and the narrative coming out from the management is they are prepared to work with Ferrari… to a point. However I suspect in the background, they would be ready to allow the Scuderia to walk away.

Why? You may ask. Ferrari is part of the DNA of F1 and would suffer greatly from their departure is the common argument against it, however, while they have been integral to the sport, sometimes a great loss is needed to make the necessary changes needed to move forward.

I suspect when the time comes to sign on the dotted line for 2021 and beyond Chase Carey will hand Ferrari the contract and a pen to say, “These are the rules and regulations, up to you if you want to sign it and continue to be a part of the sport.”

The future is bright despite the criticisms

While we are a long way away from seeing any part their vision come to life, everything they have laid down thus far appears to be on the right track. I fully understand why fans are unhappy with the way the sport has performed in recent years for one reason or another.

However, despite this, I am almost certain of a much brighter future for F1 as the years roll on through.

Once we can get teams onboard with a much fairer financial structure, a better aerodynamic package as well as more exciting engines to race with and listen too, then we all soon have a series we can enjoy once more, but it must be remembered this is no overnight fix. We have years of hard work, drama and even potential walkouts to come before our current problems are made better.

I urge as many fans as possible to stay along for the ride because I have no doubt we will all be rewarded when the time comes.


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